Undulation — visual identity and landing page design for a Hungarian ambient music label
My role
Concept
Branding
UX/UI
Tools
Figma
Task
Develop a visual identity, a flexible visual system for release covers and design a landing page for a music label.
About
I came up with the name for the label and suggested to build the brand around the notion of the wave. I proposed a flexible visual system based on quarter-circles and iterative transformation.
Metaphor / Main Idea
A wave, both marine and sound one, was chosen as a metaphor. It represents the movement, calmness and continuity.
Process
Styleboard
Composition references for each screen on the left. References for typography, colors and stylistic method on the right.
Visual system
I was inspired by Martin Lorenz's 'Flexible visual systems' book
UI design
Development
Styleboard
Composition references for each screen on the left. References for typography, colors and stylistic method on the right.
Visual system
UI design
