What career to choose in programming — free online programming course for Practicum
My role
Ed Product
Tools
PM muscles
Task
To develop a free educational course about careers in programming that raises conversion rates into paid product up to 20%.
Result
43% conversion into paid courses. 3.5% end-to-end conversion into payment.
About
As a producer and product manager at Practicum, I was tasked to develop a short marketing course.
Process
Demand test
To define do we need a full-blown “Intro to coding” or only career navigation
Instructional design
With LXD, we developed the course structure. With editor, we wrote it
Writing the content
We decided to write and version in GitHub, for we needed Markdown format
Launch
Launched in August 2022