Konspekt — branding and website for my streamlined academic writing tools startup
My role
Concept
Branding
UX/UI
Web Dev
Tools
Figma
Gatsby (React)
Styled Components
Netlify Functions
Task
To develop a brand for an educational product dedicated to academic writing, and make a landing page for it.
Result
Planning to launch the course. Not so much results yet.
About
While working on my PhD dissertation, I found that my overeall workflow with reading, processing information and writing was energy-inefficient. So, I researched workflows, adopted one over time and wondered whether I can help solve this problem for other academics and writers
Metaphor / Main Idea
Marker pen highlights as a symbol of the most important ideas, which are stacked upon each other to show the emergence of larger ideas and entities like papers.
Process
G-forms survey
UX interviews
Identity design
Wireframes
UI design
Development
Identity design
Second (final) concept
Wireframes
While wireframing, I mark the React components that need to be implemented
UI design
Reusable components for easier translation to code
Hero section
Explanation image for the main page
Cards
Mockups
